Meet The Team
With 100+ years of combined industry experience, the ROG Consulting team understands how the Petroleum sector works.
Mark Lotstein
President / Founder
Mark is the president and founder of ROG Consulting.
​
With nearly 30 years of Petroleum experience - Convenience Store, Wholesale Fuel, Transport and more Mark leads his team with a broad range of knowledge and experience.
Mark’s first exposure to the world of retail was working at his family’s 11 grocery stores starting as a teenager. He truly learned the business from the ground up, starting with bringing in shopping carts from the parking lot and then expanding into other responsibilities. After the family business was sold, Mark next started working at a petroleum industry software firm as a sales person and worked his way up to vice president of internet product sales for the company. In this role, he learned many lessons regarding our industry including that one shoe does not fit all needs no matter how good a software product may be. One of the founding principles of ROG Consulting was and is to operate a consulting practice with no ties to the software or hardware suppliers so they could truly help their clients find the best solution for their specific needs without any concern of bias – ROG Consulting provides 100% objective, impartial advice paired with knowledge about all of the various options available to our clients.
​
A graduate of Lehigh University, When not working Mark enjoys spending time with his wife and kids, participating in various community endeavours, and playing golf.
Nancy Ryan
Director of Retail Operations
Nancy has been in the convenience store business for 30 years. Starting as a store manager and working her way to district manager, supervisor of food service and in her most recent role as Director of Retail Operations. Nancy has worked in mid sized chains that included
​
-
Gas / convenience store
-
Instore deli with both prepared to order and grab and go food service
-
National QSR’s
-
Car washes
​
She is also a certified VASC technician on the Commander/Ruby POS. This gives her the knowledge and understanding of how the connectivity to a back office software and the data that can be polled from the POS work. In addition she is able to configuration and set up on the POS.
​
Nancy is an excellent and patient trainer based her understanding of the flow of information from store level to the office this uniquely positions her for training from beginning to end within an organization.
​
Nancy has a college degree in teaching and taught pre-school for 6 years, is an active member in her church and loves dogs.
Richard Ficorilli
Senior Consultant
Richard Ficorilli has over 30 years in the Convenience and Petroleum store industry. He has served on both the Connecticut Carwash Association and the Connecticut Shell Dealer Association. He has owned and operated seven gasoline/convenience locations that have included everything from AM/PM Food Marts, ETD Food Marts, car washes and snack shops. His experience dealing with Food Mart franchises is extensive, including being involved in the original focus groups. He opened the first AM/PM Franchises in the state of Connecticut.
​
Having as many as 60 or more employees, he was one of the first to implement scanning and item level inventory. Over the past 20 years he has helped many of his fellow dealers do the same.
​
Richard has also been involved in developing programs in the communities surrounding his business. From toy and food drives to helping build and expand high school sport.
Kurt Jasman
Senior Consultant
Kurt Jasman helps ROG clients move to line-item inventory to streamline and increase profits. He also got an early start in the retail business. At 15, he began working for Supermarc Inventory Services of Connecticut, and joined the company as a full-time employee after graduating high school. Noting how times have changed – technology in particular – Kurt recalls using paper and pencil to count inventory, then progressing to tape recorders, and eventually calculators.
​
In 1989, he started his own business, DK Inventory Services of CT, LLC, with his partner Denise A. Jasman while still working for Supermarc. His business turned a corner in 2000 when he purchased a handheld scanner and program, a new technology that caught his attention. He landed an account in a hospital gift shop, and continues to service this account to date.
​
Two years later, Kurt decided to pursue his own business full-time. Soon after, he landed his first major account and began focusing 100% on line-item scan audits.
​
Companies such as SSCS, CSS, Series2k, Pinnacle, Atlantic Systems and LiquorPOS use his scanners and software packages.
Wayne Coe
Senior Consultant
Wayne Coe has over 30 years of financial experience working in the retail, wholesale, and services industries. He started his career with Donelan’s Supermarkets as their Point of Sale Coordinator moving up over the years to Director Finance. Before becoming a Senior Consultant at ROG Consulting, Wayne worked for over six years as a controller for Community Service Stations, a New England wholesale petroleum company. In this role, he oversaw all financial aspects of the company including monthly financial statements, state & federal excise tax reporting, company bank statements and all Accounts Payable & Receivable functions.
Wayne has graduated from Fitchburg State University with a BS in business administration and an MBA from Nichols College. He enjoys tenpin bowling and is a USA Softball certified umpire. He lives in Leominster, MA with his wife and daughter.
Pat McDuff
Senior Consultant
Pat McDuff boasts over thirty-five years of experience in the fuel industry, encompassing related areas such as lubricants and fuel additives. His distinguished career is highlighted by entrepreneurial achievements, extensive industry expertise, and transformative leadership. Pat founded two successful family-owned businesses focused on renewable fuels and played a key role in transforming a global publicly traded company, contributing to significant revenue growth and stock price appreciation.
With a diverse professional background, Pat has overseen R&D, technical services, sales, finance, supply chain, and procurement. His executive management roles have demonstrated his proficiency in business development, strategic direction, benchmarking, and P&L management.
Rick Goshorn, BIS, MBA
Senior Consultant
Rick Goshorn is a Senior Consultant for ROG Consulting. With a wealth of experience spanning over several key roles, Rick has a distinguished background in the petroleum and convenience store sectors. He served as VP of Operations for a local petroleum, convenience store, and wholesale provider for four years, demonstrating his leadership and operational expertise. Rick brings 12 years of specialized experience in back-office software and integration, focusing on the petroleum and convenience store arenas. Notably, seven of those years were dedicated to corporate training, where he excelled in software integration and trouble shooting. Rick holds an undergraduate degree in Business Information Systems and a graduate degree in Business. Outside of his professional endeavors, he enjoys riding his Harley, golfing, and spending quality time with his family.
Jennifer Trafelet
Senior Consultant
Jennifer brings 21 years of ERP Software Solution experience in the Convenience Store Retail and Petroleum industry to ROG. She has worked for companies including - Pinnacle, PDI, and iRely. She started her career as a Quality Assurance tester for Point of Sale and Payments working herself into a role on the Product Management team. Jennifer has experience in supporting clients not only with software defects and enhancements but also during software implementation phases. In her career, she gained additional industry knowledge in the areas of Fuel, Warehouse, Home Heat, Pricebook, Retail Back Office, Inventory, Food Service, and Labor Scheduling.
​
Jennifer has impeccable project management skills and thrives on building and maintaining client relationships built on trust and transparency. The combination of these traits has resulted in a better understanding of business operations and needs, a better client experience, and the ability to keep project completion dates within the projected delivery date range.
​
Jennifer graduated from Purdue University. When not working, she loves spending time with family and friends, and enjoys working out either at the gym, on a trail, in a kayak or on a bike.
We needed computers in all of our stores, a new back-office system, and scanning stations. With ROG, we had an upgraded version of our system up-and-running within five or six months. It has helped us cut down on all the paperwork, the storage issues and a lot of the problems we had been encountering
​
- Lee Holland, Southern Oil